SEO Steps to Optimize Your Website
SEO optimize your
blog or make it appear on top Search Engine Results to enhance the
traffic on your site. Basically, the thing matters here, is to figure
out the keywords on which you want the visitors to reach your site
through Search Engine Results Page (SERP). If you are new to blogging
and SEO in particular, you should be aware of some basic SEO tips to
improve your site’s ranking in the SERPs.
SEO Steps to Optimize Your Website in SERP
1. Keywords in Title Tag
Title
Tag is one of the most significant elements to position your webpage
higher in your chosen keyword. This tag gets visible in the clickable
link on the SERPs. It’s better to start your title with a long-tail
keyword having less competition. Try to use your Keyword within the
range of 65 characters, as search engine don’t consider anything after
65 character limit. Don’t repeat your Keyword in your title; otherwise
your site could be penalized.
2. Use Keywords in Header Tags
Header
tags are one of the most imperative On-page search engine optimization
factors. Use the similar keywords in all heading tags. This way, you can
easily bring focus of the page on a sole keyword while getting
superiority in the Search Engines. You should better utilize your main
keyword in first heading tag while trying to keep the Keyword at first.
3. Use Keywords in Image Alt tag
Images
can express many words but SE Spiders don’t translate images, they only
read the alt tag to understand the image with textual description.
Therefore, it is vital to provide a significant description of an image
with using keywords. It will optimize the images used in your content
and rank them higher in image searches.
4. The Power of Internal Linking
One
significant factor of SEO that is often ignored is Internal
Linking. The better approach is to reactivate and revitalize the old
posts in archive, as compared to link them in your fresh posts. Don’t
miscalculate the authority of internal linking in the distribution of
page rank.
5. Links from Directories
Planting
in directories, such as Yahoo, DMOZ and other article and content
listings can be quite helpful to achieve positive ranking overall. Some
people believe that it’s not possible to list your content on DMOZ,
especially if you don’t have much credible data, but if you could, it
may bring you positive results.
6. Use Meta Description
Though
Google is now giving less importance to meta-tags, there are two
meta-tags that still matter in SEO, But, Meta description Tag still has
importance from a human and search engine perspective. Description
meta-tag is what you use to illustrate your website. In fact, this
description is what the visitors see when your site appears on the
search results.
7. Use Keywords Meta Tag
Fill your Keyword
tags with relevant keywords while avoiding replicas and Keyword
stuffing. The Keywords you mention in the keyword tag should be relevant
to the context of your page. Keywords used in
meta-keywords-tag must somehow appear somewhere within the body of text.
Otherwise, your webpage can be penalized for irrelevant content.
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