SEO optimize your blog or make it appear on top Search Engine Results to enhance the traffic on your site. Basically, the thing matters here, is to figure out the keywords on which you want the visitors to reach your site through Search Engine Results Page (SERP). If you are new to blogging and SEO in particular, you should be aware of some basic SEO tips to improve your site’s ranking in the SERPs.
SEO Steps to Optimize Your Website in SERP
1. Keywords in Title Tag
Title Tag is one of the most significant elements to position your webpage higher in your chosen keyword. This tag gets visible in the clickable link on the SERPs. It’s better to start your title with a long-tail keyword having less competition. Try to use your Keyword within the range of 65 characters, as search engine don’t consider anything after 65 character limit. Don’t repeat your Keyword in your title; otherwise your site could be penalized.
2. Use Keywords in Header Tags
Header tags are one of the most imperative On-page search engine optimization factors. Use the similar keywords in all heading tags. This way, you can easily bring focus of the page on a sole keyword while getting superiority in the Search Engines. You should better utilize your main keyword in first heading tag while trying to keep the Keyword at first.
3. Use Keywords in Image Alt tag
Images can express many words but SE Spiders don’t translate images, they only read the alt tag to understand the image with textual description. Therefore, it is vital to provide a significant description of an image with using keywords. It will optimize the images used in your content and rank them higher in image searches.
4. The Power of Internal Linking
One significant factor of SEO that is often ignored is Internal Linking. The better approach is to reactivate and revitalize the old posts in archive, as compared to link them in your fresh posts. Don’t miscalculate the authority of internal linking in the distribution of page rank.
5. Links from Directories
Planting in directories, such as Yahoo, DMOZ and other article and content listings can be quite helpful to achieve positive ranking overall. Some people believe that it’s not possible to list your content on DMOZ, especially if you don’t have much credible data, but if you could, it may bring you positive results.
6. Use Meta Description
Though Google is now giving less importance to meta-tags, there are two meta-tags that still matter in SEO, But, Meta description Tag still has importance from a human and search engine perspective. Description meta-tag is what you use to illustrate your website. In fact, this description is what the visitors see when your site appears on the search results.
7. Use Keywords Meta Tag
Fill your Keyword tags with relevant keywords while avoiding replicas and Keyword stuffing. The Keywords you mention in the keyword tag should be relevant to the context of your page. Keywords used in meta-keywords-tag must somehow appear somewhere within the body of text. Otherwise, your webpage can be penalized for irrelevant content.