Which Is More Important? Original Content Vs. Link Building

For Blogger owners and independent website webmaster who own or operate a website, blog, or other online resource, there are many choices to be made when it comes to ensuring a good ranking with the leading search engines.

But perhaps when all’s said and done, when considering which is the best route to take for an SEO strategy, we essentially are met with two main options, which can be summed up thusly:
  • Do we a), actively pursue a higher position in search rankings by playing a numbers game with keywords, search algorithms, and site statistics?
  • Or b), concentrate instead on putting out a continuous stream of top-quality content that excites and interests site visitors, gets good word of mouth, and attracts the interest and participation of clients, potential partners, or influencers in our chosen field?
Those who opt solely for the numbers game often engage in a practice known as link building as the core of their SEO or Search Engine Optimisation strategy.

What is Link Building?

For internet search engines, the links found on webpages form a road-map across the web, creating logical connections between individuals and organisations. These links are also a polling system for the search engines, which use algorithms to factor in the nature and number of links to and from a site, to gauge its level of popularity, and determine its position in web search results.

Link building is the art and science of accumulating links to improve your site’s ranking with the search engines. Keywords figure largely in it, and those engaged in the practice must do research to determine the keywords best describing their niche, earmark resources (websites, blogs, subject matter experts etc.) that relate to those words, and reach out in some way to those resources – all the while keeping an eye on who’s linking to their competitors.
There are several strategies used for attracting or acquiring links – some, inevitably, are of the “Hmph! That old trick…” variety, and others are of a more substantive nature.

Link Building Strategies

  1. Natural/Organic Links are generated when another individual or organisation approaches you with a request to link to your website or resource. The attractor here is “sticky” content: original, engaging and informative material that gets the attention of outsiders, who wish to know more about you, and be associated with your vision or brand.
  2. Outreach Links may be created when an organisation sends out email requests to bloggers or website administrators, or submits its website URL to a directory or list of related online resources.
  3. Self-Created Links may result from activities such as running a subscription list on your website, having a guest book for site visitors to sign in and leave comments, or allowing guests to post links to their own websites as part of their signature line in a forum discussion. You of course will be creating links from one of your webpages to another.
  4. Paid Links may be accumulated when you pay for site listings, or purchase contact lists and URLs from a third party. They’re the lowest rung on the link building ladder, largely due to the fact that today’s search engines disapprove of paying for links. And if links are confirmed by a search engine to have been purchased, you could end up paying the price by having your site downgraded in the search listings or even be removed from the engine’s index altogether.

Spam and Trust

Spam and similar behaviours are also frowned upon. So blitz-mailing a city phonebook’s worth of contacts with the same message in hopes of gaining a few precious link-backs probably isn’t a good idea.
A much better approach is to try to cultivate links with organisations and individuals that have an established following or user base, and are nationally or internationally recognised for their good reputation and expertise in your subject area or industry.
According to research by Rand Fishkin and the staff of Moz, with almost 60% of the web’s total content now classified as spam, search engines are assigning more and more value to links from sites deemed as highly trustworthy – such as academic institutions, government agencies, and non-profit organisations.

Social Sharing

Opinions and reactions gauged from social media are also playing a part. If a blog post, video, application, or other content catches the eye of a user, they’ll often share a link to it with their friends or followers on Twitter or Facebook. And the search engines poll the social platforms to find links which they can recommend to users on their social media news feeds, based on material shared by their peers.
Original content is central to all of this, as organisations are using social channels to promote their blogs, eBooks, online courses, tools and software, and encouraging their followers to share the links with their friends.

Partnership Badges

This sharing activity is mirrored on company and individual websites, in the form of partnership badges: little graphic symbols that link back to a site, and which visitors can download and display on their own web content. They’re the digital equivalent of pinned badges or T-shirts displaying a particular brand.

In-house Blogs

With natural links rather than direct outreach now the order of the day as far as search engines are concerned, corporate websites have to be more than just display cases for product ranges and testimonials. They have to give something of value to the site visitor – and this often takes the form of an in-house blog.

Blogs enable individuals and organisations to speak out on topics of interest within their field, to give their views on current developments and emerging trends, and to position themselves as subject matter experts and thought leaders. And they have to use engaging, thought-provoking, and original content to do this.


Facebook Comment


Ideas Internet Tips updates Blogging Education Software new Mobiles What’s New Online Design life SEO other HEALTHY LIFE Computer health Green Living us mattress Sleep Mattresses best mattress inexpensive mattresses for sale king size mattress size (Green Living) Make Money online e-learning mattress sizes single mattress deals sleep mattress best type of mattress for side sleepers mattress selector tool mattress size memory foam mattress nectar mattress reviews Project:LOVE NATURE be green best memory foam mattress building green buy sleep double bed spring mattress price go green home remedies for good sleep how to get a good night sleep mattress dealers mattress mattress tips on how to sleep through the night 2019 web development trends 4Sleep 7 day programmable thermostat Bamboo Vs Cotton Bed Sheets Bamboo vs. Cotton Best Advice for Choosing The Best Sleep Best Sleep Mattress For Back Pain Choose a Best Sleep Mattress for Your Preferred Sleep Position Eco Friendly Products That Really Make a Difference Eco-Friendly Eco-Friendly Tips for Saving Money Green Kitchen Helix Know the History Facts About the Memory Foam Mattress Mother's Day 2018 Mother's Day Best Unique Gift Ideas 2018 NASA Memory Foam Technology POS (Point of Sale) Receipt Printer Printer Spring Mattress The Basics of Cryptocurrency Why Choose to Go Eco-Friendly? (Green Living) adjustable beds amerisleep as3 aviya azza mattress bedroom beds for sale best mattress for sleep apnea best mattresses for back pain best websites 2019 casper mattress cheap mattress choose a mattress for back pain choose mattress india choose mattress usa digital thermostat dozebeds eco friendly eco friendly cooking eco friendly electric stove eco friendly kitchen appliances eco friendly living room eco friendly living tips eco friendly paper eco friendly things in our house go green images good night's sleep meaning green living show green news honeywell thermostat how to be a web designer from home how to become a professional web designer how to become a web designer from home how to become web designer career how to choose a mattress for back pain how to choose a web designer how to choose sleep mattress how to make your home environmentally friendly how to sleep better at night naturally king mattress leed certification canada leed certification checklist leed certification cost leed certification exam leed certification wiki leed platinum buildings loom & leaf make your home green mattress mattress america reviews mattress buying guide mattress for kids memory foam density guide memory foam mattress buying guide memory foam mattress information memory foam mattress reviews minimalist web design 2019 naturally needle mattress new website trends 2019 nomad mattress programmable thermostat home depot queen mattress revive mattress revive mattress r2 saatva should i buy a memory foam mattress sleep at night fast sleep mattress near me sleep mattress reviews sleep mattress usa sleep number bed smart thermostat spring mattress king size spring mattress pocket spring mattress india spring mattress price sustainable living communities the matress thermostat thermostats top web design trends 2019 twin mattress viola ways to go green web design trends 2019 website trends for 2019 what is a green apartment which mattress is good spring or coir or foam winkbeds zenhaven